How do you communicate with your customers? Is calling, emailing, or submitting a form on your website the only way for customers to reach you? If so, you likely need to get with the times and make changes.

Having a chatbot on your website is a great way to offer a better customer experience.

According to research, 67% of consumers globally used a chatbot for customer service in the past year. And 95% of consumers believe that “customer service” will be the main beneficiary of chatbots. In fact, 45% of consumers say they prefer chatbots for customer support inquiries.

Thus, with this technology on the rise, you must have marketing skills to survive the age of AI.

Having said that, to get the maximum benefit out of chatbots, you need to know the best situations to use them.

Chatbots are a cost-effective way for businesses to connect with potential customers. If you’re a business with online sales, you need to use a chatbot. This is not only vital for building strong relationships with your customers, but it’s also crucial for your own analytics. The reason is that customers are very honest with bots, and the data you collect from these conversations can propel your business to a new level.

Chatbots offer a great opportunity for brands to gather data and identify the trends and demands of customers.

Today, consumers want more than the traditional one-sided transaction; they want two-way interaction. They want to engage and connect with their favorite brands. By using chatbots to offer a two-way communication, you’ll reap the benefits of a personal, actionable conversation through increased profits and increased loyalty.

The power of chatbots lies in the convenience they offer. Ideally, a customer with a simple question or request can contact a chatbot to get an immediate response.

Over 53% of consumers are likely to ditch an online purchase if they can’t find a quick answer to their query. Thus, if you use chatbots correctly you can prevent cart abandonment.

For example, a customer who isn’t sure if a certain product is in stock can quickly ask a chatbot. Here, both the customer and the brand will save time and effort. This shows a simple, transactional touchpoint that doesn’t need the finesse of a human customer support agent, who will now have more time to address more complex customer concerns.

You can use chatbots to greet your customers. By using chatbots on your website you can grab your customers’ attention, make them feel welcome, and put them in a good mood for shopping.

People love being inspired and learning new things regularly. That’s why inspirational Instagram and Facebook accounts are popular.

However, don’t go posting inspirational quotes on Facebook and Instagram and expect to make big sales.

Why? It’s too crowded and everyone is doing that. Also, it doesn’t guarantee that those who you engage with are interested in your products or services.

Instead, you can leverage chatbots to deliver tidbits to your subscribers daily. Using chatbots, you can share your content directly with interested users instead of random Facebook or Instagram users who haven’t connected with you.

You can set up your scheduled chatbot conversation with two button-based responses, to get customers to opt in from ads to your website to get your bite-sized inspiration.

With this kind of chatbot, you can regularly deliver marketing messages because users who interact with you have opted in.